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Unformatted text preview: 3. Impression management (Erving Goffman 1959) 3.1.The process through which individuals seek to present a favorable impression of themselves 3.2.Primary goal: project or sell a particular identity that will increase the chances of obtaining favorable outcomes in social situations 3.3.Tailoring images to 'fit a situation' 3.4.Conscious overemphasis of 'real' attributes in possibilities of misinterpretation 3.5.Altering physical appearance 4. Definition of the situation 4.1.An agreement about who they are, proper actions, proper goals, and what behaviors or phrases mean 4.2.Active negotiation of meaning 4.3.Invoke pre-existing definitions of the specific situation 4.4.Frames: set of widely understood rules or norms related to a common social situation...
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- Summer '07