2007_07_16 Prejudice

2007_07_16 Prejudice - later these are cognitive changes...

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2007_07_16 Prejudice 1. What is Prejudice – Gordon Alliport, 1954 2. Stereotypes and prejudice 2.1.Making generalizations a) The British – with their stiff upper lip b) N. Europeans see S. Europeans as more emotional, less efficient, more expressive 2.2.Stereotypes – generally negative 3. Subtle and overt prejudice 3.1.Explicit and implicit attitudes toward the same target – Implicate Association Test 3.2.Automatic/habitual fear or dislike for certain people.
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Unformatted text preview: .. later these are cognitive changes 3.3.Implicate attitudes are harder to locate 3.4.Prejudiced and stereotyped attitudes can occur outside the individual's awareness 4. Social learning 4.1.Socialization: attitude and behavior formation taking place within a social context (Farley, 200:29-32) 4.2.Family schools, peer group, media a) Selective exposure and modeling b) Reward and punishment 4.3....
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