Chapter+11-The+Gendered+Media Study Guide - Chapter 11 The...

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Chapter 11: The Gendered Media Learning objectives: 1. To understand how the media uses tactics of naturalization to maintain inequality. -men’s vs. women’s magazines -chick flicks vs. action movies -chick lit vs. lad lit -we bring ourselves (identities, differences) to our encounters w/ various media; and we can take from them a large variety of messages -the media are a primary institution of socialization -one of six: family, schools, religious institutions, peer groups, the workplace -saturated w/ images of gender-from normative depictions of appropriate or inappropriate behaviors to images that capture our aspirations and imaginations-that is sometimes barely noticeable -reflect gender differences that are already there appeal to different audiences that use them differently -we’re saturated in media and uncritically soak up all the messages we’re fed 2. To be able to list the six primary agents of socialization. -family -schools -religious institutions -peer groups -the workplace -the media 3. To discuss how his and her media are different. 4. To be able to name some specific ways that gender differences play into the following media: print, pop music, video games, pornography, the new media, and sports. -male emcees on talk shows outnumber females; they talk and listen differently Literature: -women buy more books than men in every simple genre except war & sports stories -women’s magazines construct unattainable ideals of femininity, lock women into never-ending struggles to be skinny enough, sexy enough, and gorgeous enough, and thus contribute to women’s 2 nd -class status

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