CresencioC_STR581_Week4_Paper - Running head STRATEGIC PLAN...

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Running head: STRATEGIC PLAN PART 3: STRATEGIC EVALUATION AND1Strategic Plan Part 3: Strategic Evaluation and RecommendationCresencio Camero IIISTR/581July 22nd, 2016Thane Messinger
STRATEGIC PLAN PART 3: STRATEGIC EVALUATION AND2Strategic Plan Part 3: Strategic Evaluation and RecommendationLearning Team A was asked to create a strategic plan for Tesla Motors and makerecommendations based on the findings. Cresencio Camero III is the Acting Chief MarketingOfficer (CMO) for Tesla Motors. He was tasked to analyze the company and assess the potentialstrategies to recommend to the organization. This paper will show his research and analysis ofthe potential value disciplines, evaluation of potential grand strategies, global strategies, and toidentify which strategies best match Tesla Motors. He will also make a recommendation onwhat strategy Tesla should implement for its future endeavors. Assessing Value DisciplinesThere are three value disciplines, which are, operational effectiveness, customer intimacy,and product leadership. Tesla Motors would be considered a product leader as a possible valuediscipline. Product leaders recognize that excellence in creativity, problem- solving andteamwork is critical to their success. This reliance on expensive talent means that product leadersseek to leverage their expertise across geographical and organizational boundaries by masteringsuch disciplines as collaboration and knowledge management (MaRs Libary, 2013). This strategy aims to bring superior products to the market while providing a high levelof service for their products. Tesla Motors does this not only for its vehicles but for its externalproducts as well. For example, they have their Supercharger System that is the first networkcharging system of its kind. Their main goal is to be the standard in their industry for any productthey develop.Evaluate Potential Grand Strategies for the company
STRATEGIC PLAN PART 3: STRATEGIC EVALUATION AND3According to businessdictionary.com (2016), a grand strategy is a comprehensive, long-term plan of essential actions by which a firm plans to achieve its major objectives. As the acting

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