TeamA_STR581_Week6_Presentation - Cresencio Camero Debbie...

This preview shows page 1 - 12 out of 35 pages.

Cresencio Camero, Debbie Hernandez, Nathalie Alvarado, Nick Vares, William Valvo |STR 581 | August 5th, 2016 | Thane Messinger
Agenda Introduction Company Background Mission Statement Vision Statement Value Statement Environmental Scan Internal and External Analysis, Competitor Benchmarking , and Structure Strategic Recommendations Implementation Plan Organizational Change Management Strategies Risk Management Plan Conclusion
Introduction
Company Background 2003- Tesla Motors is Formed Tesla Motors was named after Nikola Tesla 2004-Secured $30 Million in funding from Elon Musk Elon Musk becomes board chairman of Tesla 2008- Released Tesla Roadster 2012- Stopped production of Tesla Roadster Production begins for Model S 2015- Gigafactory construction announced Supercharging Stations starts construction across the U.S. 2016- Model 3 released, production begins in late 2017
Mission Statement “To accelerate the world’s transition to sustainable energy.”
Vision Statement Tesla Motors (2011) vision is to “Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles” (p. 3).
Value Disciplines Generic Value Disciplines Operational Excellence Product Leadership Customer Intimacy
Competitor Benchmarking Automobile industry Electric vehicle (EV), luxury sedan, and the sport utility vehicle markets Main EV competitors are General Motors, Ford Motor Company, Nissan Motors, and Volkswagen Model S competes with the Mercedes-Benz S-Class, BMW 7 Series, Lexus LS, Audi A8 and Porsche Panamera Market commonality is high Shares resource similarity but lithium ion battery gives competitive advantage over rivals First-mover firm - achieved competitive advantage by taking innovative actions
Internal Environment Tangible resources – Tesla Factory & Gigafactory Intangible resources - a reputation for quality, luxury electric vehicles with distinctive styling Capabilities in manufacturing and research and development
Tesla Gigafactory
External Environmental - Remote Demographic Economic Political/Legal Sociocultural Technological Global Physical

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture