Pivot TV Shut Down By Owner Participant Media Variety

Pivot TV Shut Down By Owner Participant Media Variety -...

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! " (htt tp://var iety.co m/201 6/tv/ne ws/part icipant- media- # (ht iety.co m/201 6/tv/ne ws/part icipant- media- shuts-d $ ( variety. com/20 16/tv/n ews/pa rticipan t-medi a-shuts + Participant Media Shutting Down Its Pivot TV Channel (EXCLUSIVE) James Rainey ( ) Senior Film Reporter # @RaineyTime ( ) (http:// a-shuts -down- pivot-tv -chann el-120 18388 89/#co % 3 AUGUST 17, 2016 | 10:15AM PT Participant Media ( ) plans to shut down its flagging cable TV outlet, Pivot ( ), as the multi-media company continues a makeover that began last fall with the hiring of CEO David Linde ( ). The channel that created shows like Joseph Gordon Levitt’s crowd-sourced “HitRecord” will go dark some time in the late fall or winter, a decision the company plans to announce Wednesday morning. Participant founder Jeff Skoll ( ) had invested well COURTESY OF PIVOT Pivot TV Shut Down By Owner Participant Media | Variety -... 1 of 6 8/22/16, 12:16 AM
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over $200 million to form the new linear television “network,” but it launched right at a time that viewers — particularly its target audience of millennials — were fleeing traditional television for online alternatives. Some of the channel’s programs won critical favor, like “Fortitude,” a drama about the oddball denizens of a town in the Arctic, “Please Like Me,” an Australian relationship dramedy and “Secret Lives of Americans,” a reality-style show with everyday people exposing their secrets via cameras, cell phones and laptops. But Pivot never found a mass audience or made a significant dent in the popular conscience. Parent company Participant has gotten much more traction with feature and documentary films it financed — including “An Inconvenient Truth,” “Syriana,” “Lincoln” and “The Help.” “We must decide how to allocate resources to achieve the company’s objectives,” Linde said in an interview. “We believe in our ability to create compelling content, and to support our mission we want to expand our output to ensure that we have a steady drumbeat of content available to a global audience.” That content could be distributed via Participant’s own digital platform or sold to other cable and streaming outlets.
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