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Unformatted text preview: Persuasion in Political Communication Wednesday, April 16, 2008 1:46 PM I. The Transformation of Political Persuasion Changes in Media--> Changes in Politics • How the Medium Matters in political debate • Lincoln/Douglas Debate vs. Kennedy/Nixon Debate • Lincoln and Douglas had a debate, usual format was Douglas would begin by giving his address to a large audience, people are there in person, it would last 3 hours, then when Lincoln had his turn to rebuke he realizes it's late so he lets them go home and eat dinner and come back, when they did Lincoln have his rebuttal for 4 hours. • The audience must not have had a lot to do… this was like a show, it was a leisure activity. • JFK and Nixon had a series of 4 debates (the great debates), first televised debates. 1st time that the candidates were broadcasted, this transformed the nature of politics. The people who heard the debate on the radio thought that Nixon won the debate, however those who watched television felt that JFK had won because of the visual component of the message. This shows how important the medium is. message....
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This note was uploaded on 04/26/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.
- Spring '07