March 31

March 31 - Credibility Electronic Eloquence Monday 1:46 PM...

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Monday, March 31, 2008 1:46 PM I. Outcomes of Credibility Legitimation- the power to gain acceptance for a point of view because of  the status of an individual.  She shows us tiger woods ad Sometimes legitimacy is reciprocal.  The celebrity advocating good cause can gain good status  as well as giving status to the situation.    Mystification the use of special symbols and technical jargon to  communicate special authority and expertise  to which others should  defer.     Audience members need to engage in  critical demystification.    Police car, doctors in hospitals, they have the authority.  Can occur with the government, news media We have to ask ourselves what is real and what's not.  Credibility is very hard to maintain.    II. Electronic Eloquence- the need to recognize that the message you're producing  has to go through a medium.   (creates a sense of intimacy with TV especially) the  use of an intimate style of communication to present your product to an audience.  Personification - used when using an individual to embody or represent an  idea that is in your message. 
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This note was uploaded on 04/26/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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March 31 - Credibility Electronic Eloquence Monday 1:46 PM...

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