Jan 28

Jan 28 - What is Media? Monday, January 28, 2008 1:40 PM...

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What is Media? Monday, January 28, 2008 1:40 PM Jan 28: Media in Persuasion I. What is Media? Product of Interaction between Sources, Channels, Content, Audience (same  elements in the communication model) - The saints are coming video  vs.  The Gettysburg address Similarities Both given in response to something People have died, Lincoln was trying to define the Civil War- its about the human  dignity of people, liberty for all. In the video, you have deaths and tragedy, there is  also an attempt to define the situation, being critical (we could have sent troops to  NO). There is an attempt to create meaning in both of these.  Differences Context-battle field vs. football field show Audience- union soldiers, their families, people are there listening vs. entire nation,  public, trying to reach everyone Channel- political speech vs. visual musical argument     II. Media as Channel:  Marshall McLuhan - “The Medium is the Message” Media = Medium + Content The content : the programming, the written material or the messages that are  distributed through media.  The medium : inherent technical features of a media that characterize or shape  how the content gets delivered.   III. Walter Ong’s Theory of Media Cultures   Culture        Medium         Sender-Receiver          Thinking Style            Persuasive                  Experience                        Technique
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This note was uploaded on 04/26/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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Jan 28 - What is Media? Monday, January 28, 2008 1:40 PM...

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