HMG6797-AW61-Summer'22-SYLLABUS.docx - Event Administration...

Event Administration
COURSE SYLLABUS
COURSE ID/SECTION HFT 6797 – Section AW61
COURSE NAME Event Administration
CREDIT HOURS 3
TERM Summer 2022
FORMAT WEB
INSTRUCTOR Dr. Kayode D. Aleshinloye
OFFICE Rosen 256
OFFICE HOURS Tuesday & Wednesday: 11:00am – 1:00pm
And appointment are also welcomed
PHONE [phone]
E-MAIL [email protected]
I. UNIVERSITY COURSE CATALOG DESCRIPTION: This course begins with an
introduction to the event industry, which includes a discussion of what is meant by an
event. The course concepts consider the major knowledge areas required to create
successful events: such as administration, design and production, promotion, risk
management, and technology. The students are expected to learn the importance of
careful event research, design, planning, coordination and evaluation in the event
production process.
The course is designed to provide students with an advanced background in
management, marketing, and consumer behavior theories in order to strengthen the
students’ critical, integrative, and creative thinking skills. In so doing, students should
come to generate solutions to address management related problems for event
organizations. Students will explore event management strategies and identify
potential problems/solutions for a variety of sub industry sectors from both a
theoretical and practical standpoint.
Extensive examination of theoretical and empirical literature related to current
strategies and operations in special events and service related literature is required.
II.
C
OURSE
O
BJECTIVES
:
At the conclusion of this course, the graduate student should be
able to:
1. Apply strategic and tactical event management processes to event industry
practice
1

2. Develop strong theory orientated research knowledge and translate theory to
practical event management strategies
3. Explain the importance of the event industry to tourism and the economy in general
4. Obtain marketing-orientated thinking skills for solutions in event management
regarding effective event experiences
5. Critique and analyze research practices applied in the event industry
6. Examine what a special event is under the premise and lens of multiple
philosophical assumptions
7. Provide insight regarding why people are intrigued and motivated to consume
special events
8. Improve professional discussion and writing skills
III. COURSE PREREQUISITES: This course does not have any formal prerequisites.
However, in order to enroll in this course students must either be a Rosen College
Graduate Student or receive course consent from the Graduate Program Director.
The professor cannot provide course consent for this class.
IV. RECOMMENDED TEXT: The text book is not required for this course. However, it is a
useful resource for students and complements the material learned in lectures. The
book is also helpful for some students in the drafting of their term paper. It is
suggested that if the student does not have educational or professional experience
with event management and the special events industry that they purchase the book.