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BSBWRT501-Kuki.docx - Assessment Information Welcome to...

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Assessment InformationWelcome to your Student Assessment Workbook for BSBWRT501 Write Persuasive Copy.This Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Pleaserefer to the Student Assessment Guide for more information.This assessment has the following two events:Assessment Event 1 – Knowledge QuestionsThere are five questions that will provide us with the evidence of your general knowledge of concepts relevant topersuasive copywriting.Assessment Event 2 – Simulation: Crystal CosmeticsYou will complete a number of tasks in preparing and producing a creative copy based on the requirementsprovided in a client brief. These tasks will be based on your role of a Copywriter for a simulated organisationnamed Crystal Cosmetics, an Australian green beauty brand selling organic cosmetics products.To complete the Simulation, you will need to refer to the following resources:Client BriefProvides you with the requirements of the website ad copy. You will use this documentthroughout Assessment Event 2 to create the website ad copy in alignment with thesespecifications such as organisational goals, techniques, language, writing style, timelines,budget, etc.Competitor CopyThe competitor’s persuasive copy. You will refer to this document in Task 3 when creatingyour website ad copy to surpass the competitor’s promotional activity.Artwork FolderContains the creative work that are essential to develop the website ad copy including theproduct image, brand logo, and product symbol. You will use the files when creating yourwebsite ad copy in Task 3.Copywriting Policyand ProceduresOrganisational policies and procedures relating to process of copywriting. You will abide bythese organisational requirements during the lifecycle of your copywriting task.Please note that your responses for both assessment events can (where appropriate) use dot point format. Seebelow for an example of a dot point response and a full sentence response:Dot point formatPresentation Plan includes the following:outcomesneeds of the audiencecontext.Full sentence formatWhen you are preparing for a Presentation, there are a number of tasks that must becarried out. These are; listing the outcomes that you want to achieve, followed by theidentification of the needs of your audience. Etc.To Achieve CompetenceTo be deemed competent for this unit, you will need to meet the following requirements:complete all of the questions and tasks listed in this Student Assessment Workbookmeet all the requirements listed in the Student Assessment Guideyour responses to the questions and tasks must be relevant, accurate and specificsubmit your completed Student Assessment Workbook to your Assessor within the set timeframesyour work must be in your own wordswhere you use an external source of information, you must provide citation.

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Term
Fall
Professor
N/A
Tags
Communication Design, Copy

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