operations_decisions_1 - Running head OPERATIONS DECISSIONS...

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Running head: OPERATIONS DECISSIONS 1 Operations Decisions Name Institution Date
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OPERATIONS DECISSIONS 2 Operations Decisions The low calorie microwavable food industry is filled with an accord of variety. This can be explained by the fact that people’s income is increasing (Farnham, 2010). As a result, people have the power to choose. Additionally, additional income has caused the lifestyle of many to change. Consequently, the traditional cooking methods have been replaced by the microwave. Furthermore, there is a wide variety of healthy microwavable food that one can choose from. For example, a low calorie food entails a reputable source of protein, at least three grams of fiber and less than 0.6 grams of sodium. As aforementioned, there are many players in the microwavable food industry. Major manufacturers include Healthy Choice and Lean Cuisine. Both of these companies have specialized in manufacturing frozen foods. Lean Cuisine is a company that has been in existence since 1981. Lean Cuisine was founded by Nestle. The company enjoys a lion share of microwavable food market in the US, Australia and Canada. On the other hand, Healthy Choice is the biggest opponent of Lean Cuisine. Nonetheless, these two companies face stiff competition from ConAgra, a leading manufacturer of low calorie frozen foods. The competitiveness of the industry leaves one wondering what factors play a key role to determine this competitive market segment. This market segment is decided by three complex factors. These factors are psychographic, profile variables and behavioral factors. Behavioral factors arise from the product itself, volume of purchases and buying patterns, for example, frequency (Farnham, 2010). On the other hand, psychographic factors correlate behavioral factors with the lifestyle and personality of consumers.
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OPERATIONS DECISSIONS 3 Analysis of the Industry There are several factors that determine growth of the food industry in the United States. Nonetheless, the 1 percent population growth factor is crucial (Michaels, 2011). It is next to obvious that the food market has a close correlation to population growth. This is explained by the fact that the higher the population the greater the market. However, the reverse is also true.
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