According to the - According to the Boundless Marketing...

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According to the “Boundless Marketing’ (2016), Price has a significant role in the market researchbecause it indicates the value of the product or service which present to customer sees and areafford the cost of the product. Based on the data collected, more than 90% participant willing to payover 90 dollars for the Superbook product. There were five students would like to pay $150 for theproduct and three students paying $200 which is the largest affordable amount. Then, there wassome supporter prefer the price around 110,120, 130 and 140. Therefore, the Superbook set up theinitial price as $99, which means the price is acceptable for the majority of attendees.Source: Boundless. “The Importance of Price to Marketers.” Boundless Marketing. Boundless, 26May. 2016. Retrieved 02 Sep. 2016 from-8/introduction-to-price-57/the-importance-of-price-to-marketers-289-1052/The feedback shows that more respondent prefers physical store than the online shop, which is 17vs. 11.

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Term
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Tags
Economics, Marketing, Pricing, physical store, Boundless Marketing

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