CRO Strategies and Objectives.docx - 0 EMSCDM ID CRO...

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EMSCDM ID
CRO Strategies and Objectives
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1.0 Company Background .................................................................................................................................. 2
1.1 Type of Organization ................................................................................................................................ 2
1.2 Size of Organization .................................................................................................................................. 2
1.3 Range of Products and Services ............................................................................................................... 3
1.4 Customer Base ......................................................................................................................................... 3
2.0 CURRENT READINESS ON CRO, THE CUSTOMER JOURNEY & THE WEBSITE ................................................. 5
2.1 What is CRO? ............................................................................................................................................ 5
2.2 Journey of a DIMO Retail E-commerce Customer Right Now ................................................................... 6
2.3 The Unveiling of the Brand ...................................................................................................................... 6
2.4 Customer Acquisition .............................................................................................................................. 7
2.5 Conversion ............................................................................................................................................... 8
2.6 Retention ................................................................................................................................................. 8
2.7 Strengths And Limitations Of Existing Website and Its Content At The Present Time .............................. 9
2.8 Strengths .................................................................................................................................................. 9
2.9 Limitation .............................................................................................................................................. 11
3.0 CRO Objectives and New Approaches to Traffic-Driving Problems ............................................................. 12
3.1 CRO Aims and Goals ............................................................................................................................... 12
3.2 New CRO Strategies To Boost Conversion Rates .................................................................................... 14
3.3 Personalization ....................................................................................................................................... 15
3.4 QR Code Incorporation ........................................................................................................................... 16
3.5 Budgets for CRO Efforts .......................................................................................................................... 17
4.0 Enhancing Experience and Improving CRO ................................................................................................. 18
4.1 What is User Experience? ....................................................................................................................... 18
4.2 Advantages of Increasing the User Experience ...................................................................................... 18
4.3 Improve the User Experience with These Key Strategies ....................................................................... 19
4.4 The Use of Human-Centered Web Design .............................................................................................. 19
4.5 Fewer stages in the payment process .................................................................................................... 19
4.6 Heat maps from HotJar .......................................................................................................................... 21
4.7 On-site Surveys ...................................................................................................................................... 22
4.8 User sentiment may be measured using social listening ........................................................................ 22
References ....................................................................................................................................................... 23
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Company Background
Diesel & Motor Engineering PLC (formerly known as DME Company Limited), which was formed
in 1939, is one of the world's oldest automotive engineering companies. Four businessmen,
Pandithage Don Alexander, Stephen
Peiris, Harold Algama, and Cyril Algama, came together to form the company.
1.1 Type of Organization
DIMORetail, a subsidiary of DlIv10 PLC., was created in 2019 to supply world-class and locally
sourced retail products to the local market at an affordable price via dimoretail.lk e-commerce
platform and physical stores. We are a profit-oriented retail merchant who strives to create an easy
and enjoyable experience for our customers. The company's brand promises a wide variety,
simplicity, and speed. excellent value for money, lightning-fast shipping, and complete peace of
mind.
1.2 Size of Organization
DIMORetail has contributed 12 percent of the PLC group's income, with a revenue growth of
LIC.R.677 million in 2019-20 as part of DIMO. As client needs and industry competitiveness rise
after COVID-19, D1MORetail is on the verge of expanding. A list of important measurements
follows.
Figure 2 Details of DIMORetail
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Figure 1 Brand Logo

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1.3 Range of Products and Services
Both online and offline, DIMORetail offers a large selection of retail goods. Household and kitchen
appliances make up the majority of this industry's offerings. Electrical and lighting fixtures. Hand
and power tools, Seeds & Fertilizers and Power tools are among the items on the store's shelves.
Products from multinational manufacturers like Black & Decker may be found in areas including
automotive parts and tires, Mercedes-Benz accessories, and agricultural machines. DeWalt and
WD-40 are both household names. In-house Siemens and FERRI and DEVIOLumin brands.