EXPORT BUSINESS PLANFor ib315 - EXPORT BUSINESS PLAN Tasers...

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EXPORT BUSINESS PLAN: Tasers for Germany Export Business Plan: Tasers for Germany Andrew T. Turrentine Park University Prof. Chumm
EXPORT BUSINESS PLAN: TasersPD to Germany Purpose This Export Business Plan has been written in order to establish the reasons and guidelines of TasersPD© Inc. exporting personal safety devices to Germany. It will also identify key market facts, which will aid in understanding the nature of this venture. EXPORT BUSINESS PLAN: TASERS FOR GERMANY Table of Contents Executive Summary ......................................................................................................... 4 I. INTRODUCTION ........................................................................................................ 5 Product ............................................................................................................................. 5 Foreign Country ............................................................................................................... 5 Reason For Exporting ...................................................................................................... 5 II. SITUATIONAL ANALYSIS ..................................................................................... 5 Product Description ......................................................................................................... 6 III. COUNTRY HISTORY ............................................................................................. 6 IV. CULTURAL OVERVIEW ....................................................................................... 7
Social Structure ............................................................................................................... 7 Education Level .............................................................................................................. 8 Language ......................................................................................................................... 8 Consumer Attitude .......................................................................................................... 8 V. POLITICAL ENVIRONMENT ................................................................................. 8 Government Structure ..................................................................................................... 8 Political Forces ................................................................................................................ 9 Trade requirements .......................................................................................................... 10 Labeling and Packaging Requirements ........................................................................... 10 VI. EXPORT MARKETING PLAN ............................................................................... 11 Short-Term Goals ............................................................................................................ 12 Long-Term Goals ............................................................................................................ 12 Target Market ................................................................................................................... 12 Market Screening ............................................................................................................. 12 VII. ECONOMIC DEVELOPMENT ............................................................................. 13 Country’s Economy ........................................................................................................ 13 Wages .............................................................................................................................. 12&13 Product Success ............................................................................................................... 13 Purchasing Power ............................................................................................................ 13 VIII. SUMMARY .......................................................................................................... 14 IX. WORK CITIED ........................................................................................................ 15
EXPORT BUSINESS PLAN: TasersPD© to Germany Executive Summary Tasers for Germany is a producer and distributor with both a national and international reach. Along with its national sales it currently conducts business with twelve countries in North America and South America. Delivering high quality and pre-set voltage TasersPD© is now ready to expand to into Europe in order to meet the skyrocketing demand for personal protection in Germany. The economic scenario in Germany is very encouraging, the increased demand for personal protection has created a great trading opportunity. Germany’s personal protection industry is almost non-existent so this is an opportunity to get in on the ground floor. With the rapid expanse of migrants and refugees, the demand for personal protection is at an all-time high. The increased demand for protection is not only seen in large cities at festivals but as well as smaller towns where middle-eastern refugees are rather numerous. Currently, the demand for stun-guns was so high that vendors have been sold out with thousands on back order. There are two large corporate exporters (Elektroshock, Denmark and –Paralyzer, Czech Republic) who are exporting around ten thousand Tasers to Germany Annually. Even with this volume of Tasers demand has skyrocketed over the last two years. TAserPD© Inc. has established an extensive network of customer contacts in thein four major cities in Germany: Berlin, Hamburg, Cologne, and Munich. These contacts are weapon and knife store retail, and retail developers and owners, with extensive portfolios. These contacts will help to ensure that TaserPD© can maintain business relations and expand in all current and future projects.
Andrew Turrentine, CEO of TaserPD© Inc. has over16 years of experience selling consumer products in Germany. Andrew has been a Soldier with extensive background in self-

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