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may28 lec 4 - The effects of color on flavor Research shows...

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The effects of color on flavor The effects of color on flavor Research shows that color can out weight the impression made by flavor. Yellow and yellow- green food has low preference. Orange, red, white and pink foods related with Greater sweetness and flavor. Among all the colors in the spectrum, blue is an appetite suppressant.
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Weight loosing plans suggest putting food on a blue plate or putting food on a blue light in the refrigerator to suppress your appetite. The most dramatic result can be achieved by using a blue lamp in your dining area. The redder the food look, the more they were preferred, even thought the flavor was identical to the natural, un-dyed product. This has obvious implication in the processed food industry.
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Red has strong association with flavor. Golden brown is so thoroughly associated with appetizing bakery product. Bakery gods are often packaged wrapping to suggest their inner goodness. Most children will consume food and drink of any color, but foods dyed in unfamiliar color such as blue, purple or yellow-green sometimes make adult feel nauseous .
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White in foods has associations with refinement and delicacy. Studies run by airlines have shown that women generally prefer white meat and fish. Dark colored food are often preferred by men and have become association with strong flavor and spiciness.
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Coffee beans are generally roasted to deep brown and packaged in brown because of male oriented preference in this area.
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Lecture 6 Lecture 6 Color and Health
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The healing aspect of light. The healing aspect of light. The full –spectrum light (sunlight) has been found: 1. To increase the body’s resistance to infections by boosting the immune system. 2. To increase the oxygen- carrying of the blood.
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3.To increase adrenaline in tissues. 4.To increase tolerance to stress. 5.To increase production of sex hormones. 6.To improve the cardiovascular system. 7.To help stabilize the blood sugar level of diabetics.
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Healing and Color Healing and Color The eye is not the only organ that responds to light. Light is also absorbed through the skin. The use of colored light to act on the body through the skin is a routine medical practice.
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The treatment of jaundiced infants with light is a standard( and effective) therapy, as is the treatment of psoriasis, a skin disease, by exposure to sunlight. Ancient Greeks used a purple dye extracted from shellfish as a treatment for ulcer.
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Color Research Color Research Color psychology is an immature field of study viewed dubiously by mainstream psychologists and therefore qualifies as "alternative medicine".
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Critics view it as an overstatement of what can be justified by research, and point out that different cultures have completely different interpretations of color.
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