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Unformatted text preview: Introduction: In order to best prepare for launching any new company. marketers must conduct market research to determine if there is in fact a market for the good or service. In this assignment you will get an
introductory look at how market researchers go about obtaining primary and secondary data from various
sources that include questionnaires. Note: Although your survey data is not avalid sampling of the data, it gives you an introductory experience of collecting primary data as performed by market researchers
sometimes through automated survey instruments. Scenario: lvlasterlvleals Inc. is a California new e-grocer business that will deliver prepared meals and
food items from farm to table. The founders. long-time well-known chefs. have aggregated a network of
farms. and small producers. and other chefs in Califcmia that can supply the produce. and foods, and prepared meals from Masterfv'leals to the consumer. Any prepared meals will be prepared in chef's
kitchens from which the delivery service via FedEx‘fi’ or Amazc n'EJ or another local distributor delivers the meals. For the raw food orders. the farms or producers, pack up the food in previously delivered boxes
from I'v'lasterlvleais. and the delivery service picks them up at the source and delivers them direct to the
custc mer‘s door. They have hired you to determine their target market. They want the following information based on your
secondary and primary data research. ...
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