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4 reasons why entrepreneurial organizations seek opportunities for innovation

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Running head: INNOVATION AND CHANGE14 reasons why entrepreneurial organizations seek opportunities for innovationNameInstitution
Running head: INNOVATION AND CHANGE2The main reason as to why organizations seek innovation opportunities is to come upwith new products and better services. In order to win the market, these organizations should bevery creative and open for new ideas. Innovations therefore spur new products and generate alarge market share for these products. If the company becomes the first to introduce something inthe market, it has the advantage of winning the loyalty of customers as the product is believed tobe genuine when compared to the substitutes.The second reason is to come up with a disruptive innovation. In this case, theorganization looks forward to come up with better products that will replace the existing onesand generate more profits. The third reason is to maximize the operational efficiency of an
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Marketing, 2007 singles, new products, Thomas Snell

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