brief.pdf 1227847112.pdf - Brief Programme title BTEC HND...

Brief
Programme title
BTEC HND in International Travel and Tourism Management
Unit number and title 19 Research Project I & II (RQF L5)
number & title 1 of 1
Research Project on Pearson-set theme of Crisis
Management

Department of Travel, Tourism and Hospitality Management
Page 2 of 6
Unit 19: Research Project I & II (RQF L5)
Session: September 2021/February 2021
Recommended words count: no more than 6,000
This unit will be assessed by an only which has two parts.
Semester 3 will cover LO1 and preparation for LO2.
Semester 4 will cover LO2, LO3, and LO4.
You are strongly advised to read the “ Pearson-set Guidance for Unit 18 ” before
start working on your . Also, you should follow the agreed work plan as in the
‘project proposal form’ to be submitted at the early stage in semester 3. The work plan
includes your declaration to follow ethical guideline when conducting research.
COURSEWORK
This unit is taught over two semesters and the coursework consists of two parts
spread over semester 3 and semester 4. Successful completion of the unit provides 30 credits
toward the HND. The students of this unit are expected to focus on a post-pandemic crisis
management related issue in the hospitality sector organisations. This being a Pearson-set
, your research project should be related to a specific topic within the given theme of
Crisis Management in your chosen sector. Part 1 of your relates to meeting the
learning outcome 1 and partly learning outcome 2. Part 2 is related to meeting the learning
outcomes 2, 3 and 4 (see below for guidance)
Theme, Context and Scenario:
As a Research Assistant employed at a large travel and tourism organisation in the country, you
are assigned to investigate a relevant topic related to the post-pandemic crisis management
strategies and impacts in your establishment. In this regard, you are expected to undertake a
thorough research under the Crisis Management theme. Your Research Proposal, therefore,
should be based on a realistic research topic under the theme of Crisis Management in the Travel
and Tourism Industry. Your investigation will consist of both primary and secondary research.
Crisis management is not simply about reacting to crisis situations with knee-jerk and unplanned
actions but may require careful planning and measured responses. Some of the impacts of the
crises could be even managed or mitigated if the management were to proactively formulate
strategic responses. COVID 19 has been, however, an unexpected pandemic with an
unpredictable impact on the businesses, particularly on the service-based operations such as the
travel and tourism industry. The idea of managing crisis in such situations is much wider in
perspectives, and not simply about managing the resources effectively in an organisation. The
learners in this unit, therefore, see their research questions emerging from such topics as:
 The travel and tourism sector response to Covid-19 and crisis management practices
 Is the travel and tourism sector ready for a new reality? Planning for a post-crisis world
 The importance of managing crisis in the travel and tourism sector