Course Hero Logo

Kanyawat 3234 -BSBMKG507 Task1.docx - BSBMKG507 Interpret...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 4 out of 10 pages.

BSBMKG507Interpret market trends and developmentsTask1Draft report – Market trends anddevelopmentsStudent NameKanyawat KamnuengnateStudent number32341
ContentPageDraft report – Market trends and developments………………………………………………………………31. Select an organisation of your choice and explain the organisation’s background…………32. Profile the organisation, making sure you include the following information:……………….3a)the organisation’s products and/or services……………………………………………………………..3b)its current position in the market……………………………………………………………………………..3c)its current marketing strategy…………………………………………………………………………………..3d)an outline of internal and external sources of information that is relevant to theorganisation’s business activities (PESTEL and SWOT)……………………………………………….3e)Any legislation, regulations and codes of practice that apply to the marketingactivities of the organisation…………………………………………………………………………………….43. Perform quantitative analysis of:…………………………………………………………………………………4a)market data to identify market trends and developments……………………………………….4b)market trends to identify their potential impact on the business analysis of markettrends on potential impact on business and comparative market information…………5c)sets of data to interpret comparative market data…………………………………………………..54. Perform qualitative (non-numerical) analysis of comparative market information Reviewand write about the organisation’s performance based on your analysis……………..55. Analyse the market performance of existing and potential competitors and theirproducts or services, to identify potential opportunities or threats to the organisation……66. Prepare, plot and interpret the data for visual presentation. Select and use tools thatare appropriate………………………………………………………………………………………………………………..67. Write a draft report that includes your organisational profile (step 2) and the findings ontrends and market developments. The report should meet organisational standards forbusiness report writing in terms of content, format and level of detail…………………………….7internal and external sources of information relevant to market trends……………………..9the legislative and regulatory context of the organisation as it applies to marketing…..92
Draft report – Market trends and developments

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 10 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Two
Professor
NoProfessor

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture