Chapter 11 - -4 Analyze business potential-5 Design and develop products-6 Test the market-7 Commercialize the product*Consumer

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Chapter 11 *Segmenting Markets -Demographics -Psychographics -Behavioral Patterns -Geographics -Geodemographics -Usage Patterns *Positioning the Product -Features -Image -Services -Category Leadership *Develop Product Strategies -1. Generate new ideas -2. Develop and screen concepts -3. Develop marketing strategies
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Unformatted text preview: -4. Analyze business potential-5. Design and develop products-6. Test the market-7. Commercialize the product *Consumer Products-Convenience Products-Specialty Products-Shopping Products-Unsought Goods *Product Identities-Branding-Labeling-Packaging *...
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This note was uploaded on 04/26/2008 for the course BUSI 1301 taught by Professor Castilleja during the Spring '08 term at Tarrant County.

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Chapter 11 - -4 Analyze business potential-5 Design and develop products-6 Test the market-7 Commercialize the product*Consumer

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