WEEK5-CASE - Case 10.1 Electrolux Cleans Up 1 Electrolux...

This preview shows page 1 out of 1 page.

Case 10.1 Electrolux Cleans Up 1. Electrolux Chief Executive Straberg broke down barriers (increased communication) between departments by forcing his designers, engineers, and marketers to work together by coming up with new products. The reason for implementing this idea is to improve the spiraling costs while the middle-market products were losing out to cheaper goods. Straberg thought by getting his departments to work together on new products would improve R&D and his consumers would understand quality over quantity. 2. The advantages that Electrolux has for individuals from different departments working together on product designs is that it saves money, avoid glitches, and allows everyone to know the vision of that product. For instance, employees bounce ideas off each other then agree to the product to produce. By agreeing to a product every department already know

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture