Media Literacy Study Guide Ch. 1 - MCO 120: Media and...

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MCO 120: Media and SocietyWalter Cronkite School of Journalism and Mass Communication | Arizona State UniversityInstructor: Kelly Roach, Faculty AssociateMass Media Basics & Media Literacy Study Guide1.Who isJohannes Gutenbergand what did he invent?Metal working living in Mainz,Germany. He became the first European to invent Movable type. Developed the firstpractical printing press. Hi smost significant invention was the typemold- make multiplecopies without hand carving. The Bible was the Bible was his best seller. Lecture- 1450sJohannes Gutenberg developed the first moveable type printing press with metal typefrom lead molds. This was important, because the metal type allowed words to bearranged and rearranged relatively quickly and easily. Gutenberg debuted his first printedwork using his moveable type press in 1456—the Gutenberg Bible. Although Gutenbergused the highest quality papers and inks for his project—it was the Bible after all—he andothers saw the potential to spread messages to large audiences in a cost effectivefashion.2.What factors contributed to the development and success of the Penny Press?Steamallowed printing machines to work even faster. The move of workers from trades andcrafts to the factory floor brought increases in leisure time, disposable income andliteracy to enjoy these printed works. Finally, in 1833, the Penny Press was born. As thename implies, these were newspapers offered to the now literate public for $.01--advertisers subsidized the rest of the cost to produce these papers. And so began thegreat mass communication model of modern day.3.What was the first form of electronic mass communication?The Telegraph (Other firsttypes of electronic communication: gramophone, radio, movies, television).4.The Internet is a channel for what levels of communication?Mass Communication- madesenders and receivers readily interchangeable. The first interactive digital communicationnetwork. The Internet is a full-fledged mass communication that took off in the 90's thatallowed two-way communication5.

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Term
Spring
Professor
Dr.Galician
Tags
Media, Mass Communication, Mass Media, Johannes Gutenberg
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Essentials of Business Communication
The document you are viewing contains questions related to this textbook.
Chapter 8 / Exercise 01
Essentials of Business Communication
Guffey/Loewy
Expert Verified

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