199class4

199class4 - SPORTS, BUSINESS & SOCIETY Instructor: Whitney...

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Instructor: Whitney Wagoner January 25, 2007
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SBUS 199 – January 25, 2007 Midterm #1 is Tues. Feb 6 Please bring a #2 pencil No notes will be allowed Study guide will be posted on Blackboard Friday morning You will have entire class period until 5:50pm Electronic language translators are allowed Arrive on time – no admittance after 4:15pm Email me with questions
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SBUS 199 – January 25, 2007 SBJ – Nike Marketing Hits $2B Nike owes sports leagues, teams and athletes $2.25B in  marketing fees Endorsement expenditures grew 19% in the three months  ending Nov. 30 of last year The company cited spending around the World Cup,  and NFL marketing for the increase Experts point to women’s products and domestic footwear  as areas of concentration Soccer has been a growth area for Nike, including a recent  deal with FC Barcelona Nike usually sees revenue increases on pace with  been 12%-13% of revenue
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SBUS 199 – January 25, 2007 SBJ – NBA Apparel Sales Rise NBA officials expect overall apparel sales to increase  25% this season Sales at the NBA Store in New York have increased  15% to date over last season Insiders give credit for the growth to the strong re- branding efforts marketed by partner adidas  adidas has brought four new team road jerseys to  Kobe Bryant is now the top jersey seller in the league,  reclaiming the top spot from Dwyane Wade For the fifth consecutive season, the LA Lakers are the  top merchandise seller at the team level
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SBUS 199 – January 25, 2007 SBJ – Teams Utilize NHL All Star Game NHL teams are gearing up hospitality efforts for this week’s  return of the NHL All Star Game employees for their commitment and support The game is back after it was cancelled due to the lock-out  and the 2006 Winter Olympics “This one is really for people who have stood the test of time” High-level hospitality outings will accompany league functions  and the game as part of the package The All Star celebration model was changed from two days  with a fan festival to five days with no festival to free up events  “according to the marketing we’re in” The events in Dallas include concerts by Trisha Yearwood and  Big & Rich
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SBUS 199 – January 25, 2007 SBJ – NFL’s Lombardi Trophy
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This note was uploaded on 04/27/2008 for the course SBUS 199 taught by Professor Wagner during the Winter '07 term at Oregon.

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199class4 - SPORTS, BUSINESS & SOCIETY Instructor: Whitney...

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