199class8

199class8 - SBUS 199 February 20, 2007 SPORTS, BUSINESS AND...

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SBUS 199 – February 20, 2007   SPORTS, BUSINESS AND SOCIETY INSTRUCTOR:  WHITNEY WAGONER
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SBUS 199 – February 20, 2007 Read SBJ for Thursday LPGA Freshens Logo – p.4 AFL Kicks Off Season – p.6 Midterm #2 Tuesday, Feb 27 Study guide posted Friday morning 40 multiple choice, 4 short answer Bring a #2 pencil Please arrive on time!
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SBUS 199 – February 20, 2007 SPORTS PRINT PUBLICATIONS Circulation for Jan-June 2003, compared to 2002 Total Circ/Change Subs/Change       Stands/Change SI 3,266,796/0.4% 3,147,367/0.3%     119,429/3.5% ESPN 1,692,735/10.2% 1,656,777/11.0%   35,958/-16.7% The Sporting News 706,420/15.0% 685,895/15.4%      20,525/2.6%    
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SBUS 199 – February 20, 2007 FURTHER PRINT COMPARISONS SI ESPN Circ 3.27M 1.69M Med. age 38.2 30.7 Cover price $3.50 $3.99 Annual sub.$81.95/55 $26/26 Audience Males 18-34 37% 51% Ad rev. change ’01-’02 12.9% 36.7%
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SBUS 199 – February 20, 2007 SUCCESSFUL CO-EXISTENCE Little of ESPN’s growth came at the expense of SI ESPN tailored its product to a reader that SI never  seriously pursued SI and ESPN share 88% of advertisers; only 32% of  those promote the same brand in both mags SI competes with weekly news mags for ads; ESPN  gets traditional advertisers who are changing image  or have new products for younger consumers
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SBUS 199 – February 20, 2007 STRATEGIC CONSIDERATIONS ESPN can leverage its television properties and  corporate deep pockets ESPN wants to grow without changing its  demographic strength Both want to cultivate young readers (<18), as total  magazine readership is down in this country    
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SBUS 199 – February 20, 2007 CSTV – Original Business Model Conferences grant distribution rights for no fee Cable operators pay fee to CSTV to distribute Biggest expense is production of programming
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199class8 - SBUS 199 February 20, 2007 SPORTS, BUSINESS AND...

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