199class7

199class7 - SBUS 199 – SPORTS BUSINESS AND SOCIETY...

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Unformatted text preview: SBUS 199 – February 15, 2007 SPORTS, BUSINESS AND SOCIETY INSTRUCTOR: WHITNEY WAGONER SBUS 199 – February 15, 2007 SBJ – NBA in China • The NBA has hired Goldman Sachs to advise on its China operations, already believed to be worth $1B • Some experts believe the NBA is looking into the potential of starting a new league in China or partnering with the Chinese Basketball Association • The NBA is known for its more aggressive and successful approach to the Chinese market, compared to its other sports counterparts – the league has 3 offices in China • The league is planning to return to China this fall with preseason games • Last season, 300 games were broadcast • NBA-licensed products in China are projected to increase by more than 30% this year • Local market sponsorships are growing and helpful in extending the brand in a way that’s relevant SBUS 199 – February 15, 2007 SBJ – SI Swimsuit • Coca-Cola’s Dasani bottled water is putting marketing muscle behind this year’s SI Swimsuit edition – print ads, outdoor advertising, on-line content sponsorship, DVD and MyCoke Rewards program...
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199class7 - SBUS 199 – SPORTS BUSINESS AND SOCIETY...

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