199class5 - SPORTS, BUSINESS & SOCIETY Instructor:...

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Instructor: Whitney Wagoner February 8, 2007
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SBUS 199 – February 8, 2007 Read SBJ for Tuesday Gators’ New Logo – pg 5 Midterm #2 rescheduled for February 27
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SBUS 199 – February 8, 2007 THE NBA – Team Hot Buttons Drive new revenue in a tough economic market Fan retention programs (rewards programs) Season ticket renewal On-line sales Multicultural fan development Player-fan connection programs Motivate internal sales staff
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SBUS 199 – February 8, 2007 Professional Sports Marketing – Franchise  Rebranding Teams revamp logos and uniforms to jump-start franchise;  marks can be assets or liabilities These marks contribute significantly to the team’s brand  identity; with player turnover and competitive parity a brand  needs to last on its own 18-24 month lead time (design, research, sell old inventory) Process overseen by League (consistency and resources)
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This note was uploaded on 04/27/2008 for the course SBUS 199 taught by Professor Wagner during the Winter '07 term at University of Oregon.

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199class5 - SPORTS, BUSINESS & SOCIETY Instructor:...

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