199class3 - SPORTS BUSINESS SOCIETY Instructor Whitney...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
SPORTS, BUSINESS & SOCIETY Instructor: Whitney Wagoner January 18, 2007
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
SBUS 199 – January 18, 2007 READ SBJ FOR TUESDAY Nike Spending $2B – p.3 NBA Apparel Sales – p.5 NHL All Star Game – p.6
Image of page 2
SBUS 199 – January 18, 2007 SBJ – Reebok Running Campaign Athletic shoe brands balance the message of style vs  performance -80% of athletic shoes purchased aren’t actually  used for sports Reebok’s brand image has been “murky” and the adidas buy- out makes the question even more important Reebok will try to re-establish itself in the running category this  year with “Run Easy”,  the biggest running platform ever for the  brand “We will do fewer things, but we will do them better” The campaign is designed to make Reebok more accessible for  all consumers Another global campaign will follow later in the year to  encourage the marriage of sports & lifestyle called “Best on,  Best Off”
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
SBUS 199 – January 18, 2007
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern