199class3

199class3 - SPORTS, BUSINESS & SOCIETY Instructor: Whitney...

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Instructor: Whitney Wagoner January 18, 2007
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SBUS 199 – January 18, 2007 READ SBJ FOR TUESDAY Nike Spending $2B – p.3 NBA Apparel Sales – p.5 NHL All Star Game – p.6
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SBUS 199 – January 18, 2007 SBJ – Reebok Running Campaign Athletic shoe brands balance the message of style vs  performance -80% of athletic shoes purchased aren’t actually  used for sports Reebok’s brand image has been “murky” and the adidas buy- out makes the question even more important Reebok will try to re-establish itself in the running category this  year with “Run Easy”,  the biggest running platform ever for the  brand “We will do fewer things, but we will do them better” The campaign is designed to make Reebok more accessible for  all consumers Another global campaign will follow later in the year to  Best Off”
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This note was uploaded on 04/27/2008 for the course SBUS 199 taught by Professor Wagner during the Winter '07 term at Oregon.

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199class3 - SPORTS, BUSINESS & SOCIETY Instructor: Whitney...

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