199class2 - SPORTS BUSINESS SOCIETY Instructor Whitney...

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SPORTS, BUSINESS & SOCIETY Instructor: Whitney Wagoner January 11, 2007
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SBUS 199 – January 11, 2007 Warsaw Sports Business Club Outside of class undergraduate student Club open to all students on  campus $40 annual dues Speakers, trips, internships, projects, leadership opportunities Blazers, Nike, Sonics, Seahawks, EPSN, Oregon Athletics Wednesday, Jan. 17 at 6p in Lillis 212
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SBUS 199 – January 11, 2007 SBJ –NFL on TV Each of the NFL’s four major network partners posted significant ratings  increases this season Biggest success was with the NFL’s prime time partners – where ESPN  & NBC posted gains over last year’s Sunday and Monday night games “Monday Night Football” became the most watched series on ESPN  with an average rating of 9.9 = 12.325M viewers NBC’s Sunday night rating averaged an 11.0 = 16.323M viewers which  is higher than last year’s MNF on ABC average of 10.8 rating Prime time NFL saw a 19% increase in viewers this season The Sunday afternoon packages are “much more predictable and  stable” FOX & CBS posted their highest ratings since 1999
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SBUS 199 – January 11, 2007 SBJ –NFL on TV NFL Network (in only 40M homes) averaged a 5.4 cable rating for its 8- game schedule The only potentially sour note was the fact that the flexible schedule on  NBC did not post the ratings jump that many expected The last 7 games on Sunday Night were down from the first 9 games of  the season (and also lower than the second half of ABC’s MNF run last  year) The end-of-season ratings slide had an impact on advertisers, with  major ad buyers getting “make-goods” from NBC NBC had been getting an average of $315,000 for 30-second spots NBC also pointed to SNF as a catalyst for other network shows such as 
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