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3-1 swot analysis.docx - Alondra Perez MKT 222 3-1 Final...

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Alondra PerezMKT 2223-1 Final Project Milestone Two: SWOT AnalysisAs mentioned before in the previous milestone project, Uniqlo is a company within the Fast-Retailing Co.Ltd. The company operates retail stores located in the US, China, JP and in Europe. Specializing in sellingapparel items for men, women, and children. Uniqlo is known for its price advantage as it offers qualityclothing for an affordable price. Giving the brand a competitive edge. However, the company does faceintense competition from H&M, Zara and other fast fashion retail stores.StrengthsWeaknesses-Price advantage gives acompetitive edge-Developing new andinnovative products.-Strong market positionenhancing bargaining power-Quality materials-Modern store layouts-Lack of advertising in theUS, relying on word ofmouth.-Some consumers areunaware of the brand.-Lack of differentiation.OpportunitiesThreats-Ability to gain US andGlobal Market Share with aneffective marketingcampaign.-Expansion in growing USMarkets-Popularity of Flag shipstores.-Risk of Natural calamities-Stuff competition fromglobal operators such asH&M, Zara-Closing of stores due to lowsales/trafficStrengths:Uniqlo provides casual wear apparel at various price points from as low as 5.90 to 59.90+. This ofcourse is linked to the fact that they have various manufactures in China, sourcing from there since its lowcost producing and other countries such as Thailand as well. Uniqlo’s business model is frequently refinedin order for the company to differentiate itself from their competitors. In current economic times, many

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Term
Summer
Professor
N/A
Tags
Marketing, Uniqlo, Fast Retailing

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