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W6 Research Design.pptx - RESEARCH N I Y G O L O D METHO G...

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RESEARCHMETHODOLOGY INCOMPUTINGSTIQ6014ASSOC. PROF. DR. FAUZIAH BAHAROMWEEK 6: RESEARCH DESIGN
LECTURE OUTLINEOverview of Research DesignGood Research DesignFactors of Research DesignClassification of Research DesignImportant Concepts in Research DesignPotential Errors in Research Design2
RESEARCH DESIGNA plan or strategy for conducting the research project, knownasthe “research design".“Aresearch designis the arrangement of conditions forcollection and analysis of data in a manner that aims tocombine relevance to the research purpose with economy inprocedure.”Claire selltiz et al. (1962)Decisions regardingwhat, where, when, how much, by what.3
RESEARCH DESIGNThe purpose of research design:To provide answers to research questionsTo control variance/ disagreement/ errorsIt contains:A clear statement of the research problem;Procedures and techniques to be used for gathering information;The population to be studied;Methods to be used in processing and analysing data to solve theproblem.4
GOOD RESEARCH DESIGNMinimizes biasMaximizes the reliability of the data collected and analyzedFreedom from confusingGives the smallest experimental errorProduces maximal informationProvides an opportunity for considering many different aspects ofa problem5
FACTORS OF RESEARCH DESIGNFactors of research design:The means of obtaining information;The availability and skills of the researcher;The objective of the problem to be studied;The nature of the problem to be studied;The availability of time and money for the researchwork.6
Research DesignExploratoryResearchDesignCausalResearchConclusiveResearchDesignCross-SectionalDesignDescriptiveResearchLongitudinalDesignCLASSIFICATION OFRESEARCH DESIGNSFIGURE 3.4 A CLASSIFICATION OF MARKET RESEARCH DESIGNS7
EXPLORATORY RESEARCHProvides insights into and comprehension of theproblem situation confronting the researcher.It is used when the problem is to be defined moreprecisely.The information needed at this stage is loosely defined.The research process is flexible and unstructured.Findings are tentative or as input to further research.8
EXPLORATORY RESEARCHFormulate a problem or define a problem moreprecisely.Identify alternative courses of action.Develop hypotheses.Gain insights for developing an approach to theproblem.Establish priorities for further research.

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Term
Winter
Professor
Dr.Maria
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