2Where business comes to lifeWebinar 2Critical and conceptualthinking for the MBAWhere business comes to lifeKnow, Do, Be–All 3 are needed for the MBA4‘Knowing’(theory) needs to be applied through ‘doing’ (action).But both will be ineffective and direction-less without the self-awarenessand reflection that comes from developing ‘being’.RealleadershipimprovementKnowingThe facts, frameworks, and theories thatmake up the core understanding of aprofession or practice e.g. the forcesdetermining industry structure, the meaningand measurement of return on capital,strategic intent, ect.DoingThe skills, capabilities, and techniques that lie at theheart of the practice of management e.g. Executetasks as a member of a team, conduct a review ofperformance in your workplace,BeingThe values, attitudes, and beliefs that formmanagers’ world views and professionalidentities e.g. the behaviours that exemplifyintegrity, honesty, and fairness, awareness ofpersonal strengths and weaknesses, thepreferred treatment of others, the purpose andgoals of organisations.Pfeffer, J. and Sutton, R. (2000). The knowing-doing gap: How smart companies turn knowledge into action. Boston: Harvard Business SchoolPress.Your day jobCanvas content/ workshopsPersonalDevelopment (PD)34
