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appleipod - The Apple iPod Presented by Andrea Brower...

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Presented by: Andrea Brower The Apple iPod
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Target Consumers College students 18-24 Males and females Convenience Can easily store music Want to follow the “fad” A lot of down-time to listen to music Walking to class Studying Parties Working out Why?
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Consumer Behavior The consumer behavior I am trying to achieve is customer loyalty. I want the consumer to only purchase iPods and not other types of MP3 players. Reasons consumers will want to purchase an iPod again: All iPods are compatible with each other iPods have become a fad New features and benefits Also helps build loyalty not only with the iPod, but with Apple
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Advertising T.V. commercials- Especially teens watch a lot of T.V., so this allows me to reach a large customer base Billboards- While driving, people will be able to see their iPod on a huge billboard, which will remind them of how much they love it.
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