class 1 - *encode decode recode Example active audience...

Studying Exams
-lots of info but simple
-study keywords, write them down
-understand, don’t just memorize
-lectures go beyond book (fill in from book)
-red header= new material
-green header=from book.
Ten Basic Principles
Permeate most of what we study in masscomm
1. You as a knowledge worker
*assumption of employers
a) you are expert
b) you don’t need instruction
c) you will “add value”
* career shifting
2. Importance of media literacy
* literacy- ability to comprehend and use messages that are
expressed in written or printed symbols, such as symbols.
*every culture/period defines literacy differently. Changing
definition( latin and greek to English) ex visual literacy
*(almost) all of us will make our living and navigate life
better by being media literate.
*Getting support for group actions through communication
3. Communication as interaction
* package delivery model of communication is too limited:
sender (message)  receiver  feedback
* alternative: sender, mode, medium, and the receiver create
meaning of message (ex: fan communities)