Ch. 6. Authority

Ch. 6. Authority - b. What were the effects? 2 3. Describe...

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1 Chapter 6 Authority: Directed Deference Introduction 1. Describe the Milgram experiment. 2. Describe the S. Brian Willson example. The Allures and Dangers of Blind Obedience Reasons for the Power of Obedience ? 1. We are trained from childhood to follow authority. 2. Religious instruction also stresses obedience to authority. 3. Logical reasons for obeying authority: a. People in authority are in their positions because of greater access to information. b. People in authority typically are experts. c. People in authority have power--ability to reward and punish. Connotation not Content Danger 1. Not only does authority set up a click-whirr sequence; but 2. We often are vulnerable to the symbols of authority. Titles 1. Simultaneously the most difficult and easiest symbols of authority to obtain. a. Takes years to become a doctor, professor, lawyer, etc. b. Anyone can instantly assume the title 2. Describe the study on the perceptions of a speaker (Wilson). 3. Study of “doctor” prescribing drug Astrogen (Hofling et al.) a. Describe what the experimenters did.
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Unformatted text preview: b. What were the effects? 2 3. Describe studies on published articles and titles (Peters & Ceci; Ross) Clothes 1. Con artists adopt hospital whites, priestly black, army green, or police blue. 2. Describe the Bickman study of requests. 3. Describe the study on effect of business suit (Lefkowitz). 4. Explain the Bank examiner scheme. Trappings 1. Includes _ and _ . 2. Explain how owners of prestige cars receive deference from others (Doob & Gross). 3. People grossly _ estimate the effect that such influences actually have. Defense 1. “Is this authority truly an expert?” a. Look for _. b. Determine if credentials are _ to the topic at hand. 2. “How truthful can we expect the expert to be? Determine for yourself if the expert stands to benefit from your compliance. 3. Tactic used by compliance professionals (Hunt et al; Settle & Gordon; Smith & Hunt)? 4. Vincent the Waiter example. a. What did Vincent do? b. What were the outcomes? 1) . 2) 2 2 3...
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This note was uploaded on 02/28/2008 for the course COMM 302 taught by Professor Sereno during the Spring '07 term at USC.

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Ch. 6. Authority - b. What were the effects? 2 3. Describe...

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