cpm - Competitive Profile Matrix Critical Success Factors Customer Service Market Share Advertising Market Penetration Store Locations Financial Profit

cpm - Competitive Profile Matrix Critical Success Factors...

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Competitive Profile Matrix Rite Aid Cvs Walgreens Critical Success Factors Weight Rating Score Rating Score Rating Score Customer Service 0.10 3 0.30 2 0.20 3 0.30 Market Share 0.08 1 0.08 4 0.32 3 0.32 Advertising 0.13 1 0.13 3 0.39 4 0.52 Market Penetration 0.11 2 0.22 3 0.33 4 0.44 Store Locations 0.14 2 0.28 3 0.42 4 0.56 Financial Profit 0.09 1 0.09 3 0.27 4 0.36 Customer Loyalty 0.10 2 0.20 4 0.40 3 0.30 Product Quality 0.05 3 0.15 4 0.20 3 0.15 Top Management 0.07 3 0.21 3 0.21 4 0.28 Totals 1.00 1.92 3.13 3.67
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Rite Aid Corporation IFE Matrix Key Internal Factors Weight Rating Weighted Score Strengths 1. Rite aid operates more than 4800 stores in 31 states and the District of Columbia, features a strong presence of both the east and west coast, and employees over 100,000 associates 0.11 4 0.44 2. Rite aid has a significant presence online 0.08 4 0.32 3. It has avery highly popular customer Wellness + Loyalty program 0.05 4 0.2 4. Rite aid carries a strategic partnership with other brands in the market 0.08 3 0.24 5. Rite aid is the largest drugstore chain on the East coast and the third largest drugstore chain in the US 0.05 3 0.15 6. The company aims the special focus on entertaining indecisiveness of the customers
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