wendysbib - (3), 291-313. Retrieved from www.csa.com...

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References  purchase intention: A dual-process model.  Journal of Public Relations Research, 17
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Unformatted text preview: (3), 291-313. Retrieved from www.csa.com Koenig, F. (1985). Rumor in the marketplace: The social psychology of commercial hearsay. Retrieved from www.csa.com...
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This note was uploaded on 04/25/2008 for the course CO 449 taught by Professor Fishman during the Spring '08 term at BC.

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