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wendysbib - (3 291-313 Retrieved from www.csa.com Koenig...

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References  David, P., Kline, S., & Dai, Y. (2005). Corporate social responsibiltiy practices, corporate identity, and  purchase intention: A dual-process model.  Journal of Public Relations Research, 17
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Unformatted text preview: (3), 291-313. Retrieved from www.csa.com Koenig, F. (1985). Rumor in the marketplace: The social psychology of commercial hearsay. Retrieved from www.csa.com...
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