COM275exam1Notes - Book Information Exam No 1 Chapter...

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Book Information – Exam No. 1 1/10/07 – Chapter One (pg. 3-20) Models : used to understand and explain theories and illustrate abstract notions regarding communication behavior. Models make it easier to identify the similarities and differences among the various types of communication. Linear Models – based on the principles in which a receiver is affected (response) by a message (stimulus) that emanates from a communication source. Linear steps of the transmission of ideas from one person to another. Interactive Models – The process by which messages are formulated, exchanged, and interpreted. Transactional Models- Separates communication into three distinct processes – message formation, message interpretation, and message exchange – and emphasizes the interdependencies of the processes. * Successful models offer three major advantages: They organize concepts, they explain processes, and they predict outcomes. Social Science Terms: Theory – Systematic explanations and predictions of phenomena. Concept - A general idea derived from many specific particulars o Example: Social Class is a concept generalized from particulars like income, education, status, occupation, and esteem. Hypothesis - a specific statement or proposal that can be tested by means of gathering empirical evidence. Qualitative
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COM275exam1Notes - Book Information Exam No 1 Chapter...

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