Unformatted text preview: focus on outfits for different age group, Gilly Hicks sells women underwear. 2. One of Abercrombie & Fitch Co.’s competitors is Gap Inc. It also uses a mixed brand strategy and it has 4 family brands including GAP, Banana Republic, Old Navy and Piperlime. Another competitor is American Eagle Outfitters. It also uses a mixed brand strategy and it has 5 family brands including American Eagle, Aerie, Martin +Osa, Bluennotes, and 77 kids (launched in 2008). Abercrombie & Fitch Co. Abercrombie & Fitch Abercrombie Gilly Hicks RUEHL No.925 Hollister Co....
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This note was uploaded on 04/25/2008 for the course BUS-M 450 taught by Professor Slotegraaf during the Spring '08 term at Indiana.
- Spring '08