Chapter 12 - Zagat - 2 Over 25 years ago Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants Today the renowned Zagat

Chapter 12 - Zagat - 2 Over 25 years ago Tim and Nina Zagat...

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2.Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containingreviews of restaurants. Today, the renowned Zagatguides still contain reviews ofrestaurants, but they also rate hotels, entertainment, nightlife, movies, shopping,and even music. Go to . In your opinion, are Zagatsurveyguides goods or services? Explain your reasoning.How does Zagat propose to helpcompanies do internal services marketing?
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  • Spring '14
  • IreneMeares
  • Tim Zagat, Zagat Survey, Zagat, Nina Zagat, renowned Zagat guides

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