Week 7 Homework Problems - [WEEK 7 HOMEWORK PROBLEMS JENNA...

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[WEEK 7 HOMEWORK PROBLEMS – JENNA ARMITAGE]117-1 Global ExpansionYou’re the manager of global opportunities for a U.S. manufacturer, who is considering expanding sales into Asia. Your market research has identified the market potential in Malaysia, Philippines, and Singapore as described here:Success LevelBigMediocreFailureMalaysiaProbability0.30.30.4Units1,200,000600,0000PhilippinesProbability0.30.50.2Units1,000,000320,0000SingaporeProbability0.70.20.1Units700,000400,0000The product sells for $10 and has unit costs of $8. If you can enter only one market, and the cost of entering the market (regardless of which market you select) is $250,000, should you enter one of these markets? If so, which one? If you enter, what is your expected profit?

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