Discuss 8 - Even though many people believe man-made global...

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Even though many people believe man-made global warming is a hoax, does it damage or benefit a company to continue to engage in green marketing? How does it relate to corporate social responsibility (CSR) and marketing ethics? Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not? Even though many people believe man-made global warming is a hoax, it benefits a company to continue to engage in green marketing. Green marketing is a term often used to refer to business using environmentally friendly production, distribution and sourcing practices that allow them to gain favor with consumers (Ashe-Edmunds, 2013). In addition to helping boost sales, green marketing can help companies reduce operating and production costs, specifically by lowering energy usage (Ashe-Edmunds, 2013). Further, companies that are environmentally sensitive are more attractive to potential employees who want to become part of a positive corporate culture (Ashe-Edmunds, 2013). Being environmentally forward-thinking, socially aware and contributing to solving global issues no longer guarantees business a competitive edge (Dulin, 2016). It is now the norm (Dulin, 2016). Marketing ethics and social responsibility have become more and more important in recent years, and their role in the strategic planning process has grown as well (Ferrell and Hartline, 2014, p. 227). Research has shown that a company’s ethical behavior can enhance its reputation and contribute significantly to its bottom line (p. 227). Corporate social responsibility actions help to make corporations/businesses appear concerned about creating a healthy work environment and community in order to increasingly attract and retain employees and customers (Stern, 2015 p. 5). It is broad concept that relates to an organization’s obligation to maximize its positive impact on society while minimizing its negative impact Ferrell and Hartline, 2014, (p. 229). One of the more common ways marketers demonstrate social responsibility is through programs designed to protect and preserve the natural environment (p. 232). Companies can make contributions to sustainability by adopting eco-friendly business practices and supporting environmental initiatives (p. 232). Although some consumers are not concerned with the environment and do not buy into the theory of global warming, there are just as many who are heavily invested in ensuring the well- being of the environment. An organization’s reputation can potentially be ruined by ethical

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