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Test 1 Study Guide Answers - JAMBA JUICE An Analysis of the...

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JAMBA JUICE An Analysis of the Smoothies and Healthy Beverages Industry BUAD 307 Spring 2006 TA: JIM TALBOT (2 pm)
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Proudly presented by : Shintaro Chase Takagi Revinia Tanyadjaja Florence Kurniawan Wileen Kurniawan David Fong
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Jamba Juice is a smoothie bar franchise offering juices and freshly blended-to-order fruit smoothies. The company promotes a healthier alternative to the typical refreshment stand by placing great emphasis on natural and wholesome ingredients. Also available at Jamba Juice are “Boosts” that claim to have benefits such as energy or immunity, and they can be added to drinks upon the request of the customer. Jamba Juice offers their products through on-site kiosks in high traffic areas, like college campuses, gyms, and airports. Aside from store locations, other means of distribution, such as vending machines or pre-made bottled smoothies, are not available. Promotion of Jamba Juice includes various media advertisements and philanthropy events that focus on health and environmental issues, for example the Wildflower Triathlon and Sambazon Sustainable Açai project 1 . Jamba Juice currently operates in 532 locations worldwide and was recently acquired by Berrard-led Services Acquisition Inc 2 . Jamba’s target market is defined by its commitment to providing nutritious, vibrant foods, and its passion in celebrating the flavors of life 3 . With these values in mind, Jamba Juice targets individuals who make the conscious choice to improve their lifestyle through healthy eating habits, and those who enjoy the nourishing qualities of its products. These customers are the same people who shop at all-natural shops, often paying a premium for organic, healthier, products. This is mainly because the recent trend towards healthier living has increased people’s awareness of the need for nutritious products. Jamba Juice supports these customers’ healthy lifestyle with their nutritious smoothies and juices made from all natural ingredients without any artificial colors, flavorings, or preservatives. Other common customers for Jamba Juice are high school and college students. Younger people are less hesitant when it comes to spending, and at the same time are also more 1 http://www.jambajuice.com/community/index.html 2 http://jambajuice.com/mediacenter/jamba0306r2.html 3 http://jambajuice.com/what/missionstatement.html
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responsive to advertising messages and the promotion of “Boosts”. This is why Jamba Juice has located their many stores on campuses. Additionally, younger generations are always on-the-go and in a-hurry, and the fast food element of Jamba Juice appeals to them; for such people,
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This note was uploaded on 04/27/2008 for the course BUAD 307 taught by Professor Morristowns during the Fall '07 term at USC.

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Test 1 Study Guide Answers - JAMBA JUICE An Analysis of the...

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