Mini Case Study 3 .docx - INTERNATIONAL PROJECT MANAGEMENT...

INTERNATIONAL PROJECT MANAGEMENT
Professor - Joan Rempel
Mini Case Study - 3
Group - 4
Submission date: 13-07-2022
Mini Case Study 3
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Introduction
The case study is about a Scandinavian customer who has placed an order regarding dozens of
trains with a multinational company. Both parties used English as the communication language
for this project which lasted four years. The communication between them was Face-to-face
meetings, letters, file transfers and verbal modes. This document will illustrate how the customer
was integrated into the project and how they assess the coordination and communication
mechanism.
Cultural Impacts
Scandinavian represents the counties in Northern Europe such as Norway, Sweden, Denmark and
Finland. Their communication style is more participative with everyone who agrees with their
ideas. With reference to verbal communication, Scandinavians prefer to speak in a very polite
and straightforward manner. In fact, they use low context where their feelings and thoughts are
clearly expressed with more information as they use explicit messages. They also believe that it
is rude to interrupt when someone is speaking and they usually take turns where everyone can
participate. In fact, long silence in between a conversation is a very rare situation in
Scandinavian culture as they believe that it is a sign of poor interest in the conversation. When it
comes to non-verbal communication modes they maintain an individual space and eye contact
during conversations. In addition, Scandinavians are rarely using hand gestures when speaking.
Both English and Scandinavian languages are Germanic languages which include shared words
and some grammar where their roots are in Nordic Bronze Age culture.
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According to the case study, when a multinational company communicates with its client, the
company should consider the cultural background and individual values of the client to maintain
efficient information flow.