Course Hero Logo

Felton, Brittany - Assignment 1_SWOT Analysis.docx - 1 SWOT...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 3 out of 6 pages.

1SWOT Analysis - Amazon.com Inc.Brittany FeltonUniversity of Maryland Global CampusIFSM 201: Concepts and Applications of Information TechnologyApril 12, 2022
2SWOT Analysis – Amazon.com Inc.PurposeThe purpose of this paper is to conduct a SWOT Analysis for Amazon.com Inc. Adominant position in the e-commerce space implies that Amazon.com Inc. has successfullyaddressed the concerns outlined in this SWOT analysis. E-commerce businesses can use theSWOT Analysis model to identify their internal and external strategic factors (Vishwal,2022). For example, Amazon's SWOT analysis illustrates the company's strengths toovercome weak points and counter threats so that it may capitalize on worldwide marketopportunities. The industry landscape is challenging because of the global reach of the e-commerce corporation. Amazon is working to stay ahead of the competition in the long run.Markets for retail, consumer items, Internet-based services, and consumer electronics focuson the company's strategic management initiatives. The company's broad competitiveadvantage and aggressive expansion strategy are based on the aspects that this SWOTanalysis has identified as important.SWOT AnalysisStrengthsThe strengths identified for Amazon.com Inc are strong brand name, productinnovation and differentiation, and the ability to innovate quickly in the field of technology.As far as internet shopping brands go, Amazon is unbeatable. The company grew quickly inits early years, thanks to consumer trust and familiarity with the brand (Hughes, 2021).

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
Compton
Tags
Amazon com Inc

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture