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20220729130933_TASK 501-R1.docx - Running head: Essay ESSAY...

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Running head:EssayESSAY
2EssayTable of Contents1. Online influencers are an essential part of the development of the digital communicationstrategy in business..........................................................................................................................42. Provide a brief description of the role of e-commerce. State the advantages and benefits ofhigh street presence..........................................................................................................................52.1 Role of ecommerce................................................................................................................52.2Advantages of E commerce....................................................................................................7References........................................................................................................................................9
3EssayList of figuresFigure 2.1: Components of e-business.............................................................................................5
4Essay1. Online influencers are an essential part of the development of the digital communicationstrategy in businessIn today’s market internet service has been made it more difficult in getting a largebusiness into attention. Thereby the invasion of digital communication has been mentioned tocreate an insurmountable buzz in the marketing sector. In this method, the buyers are taking aview of the brands in a skeptical way by indulging in the self-promotion procedure (Voorveld,2019). In that way, the demand for the product increases with the developing strategies in thesector of digital marketing. In the development of the brand value increase in the digitalplatform, there has been a quest to the approach in compelling the brands that have beenappreciated by the influencer. Numerous brands have investigated the resource for executing astressful situation by the marketing campaign. This procedure has been understood on theactivity of the influencer to have an integral part of the business. Firstly, the influencers try togain the trust of the consumers; therefore, the trust has been enabled to increase in the number offollowers (Guptaet al.2021). Thereby influencer marketing has been increased on enablingbrands on breaking into circular forms to gain trust in an organic way. The influencer develops alevel of honesty level by sharing the reviews and feedback on a relevant reason along withgenuine testimonies. These factors strengthen the reputation for the brand by reinforcing thecredibility; however, this method has helped in developing brands for winning the trust of thecustomers by encouraging them to buy products as well as, services.The goal of the brand is to drive the maximum number of visitors to the online platform on adaily basis.Online influencers develop the number of comments on the brands' online sites,along with that having millions of customers and followers to that brand the sales reduces due tolack of manage mental skills. Therefore, working with the influencers helps in improving the

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