Question 1 5 out of 5 points Which of the following is NOT typically true about focus group members? Selected Answer: D. They set aside a full day to participate in the group. Correct Answer: D. They set aside a full day to participate in the group. Question 2 5 out of 5 points __________ are used by companies to get a sense of how customers view a company or brand in the marketplace. Selected Answer: C. Positioning studies Correct Answer: C. Positioning studies Question 3 5 out of 5 points Focus groups are typically used as a(n) __________ technique. Selected Answer: C. exploratory Correct Answer: C. exploratory Question 4 5 out of 5 points Which is NOT one of the 3 steps in the marketing research process? Selected Answer: A.
seeking customer relationship management databases Correct Answer: A. seeking customer relationship management databases Question 5 5 out of 5 points Marketing plans for goods are typically quite different from those of services because services are more ______ than goods. Selected Answer: D. Variable Correct Answer: D. Variable Question 6 5 out of 5 points Debbie owns a gift shop and is trying to decide what her advertising goals are. This is a question about which of the 4Ps? Selected Answer: D. Promotion Correct Answer: D. Promotion Question 7 5 out of 5 points Megan is writing a portion of the company Marketing Plan and is trying to communicate that the company has the benefits that the target market will value. She is working on which section of the marketing plan? Selected Answer: C. Positioning Correct Answer: C. Positioning Question 8
5 out of 5 points Marketing plans are often viewed as ______. Selected Answer: C. works in progress Correct Answer: C. works in progress Question 9 5 out of 5 points Propose that you work for Nordstrom and you advertise during American Idol. Their rating is 19. This is equal to 21.3 million TV’s. American Idol charges $700,000 for a 30-second ad. If a merchandise contribution at Nordstrom is $20, how many purchases are required to break even for the ad costs? Selected Answer: D. 35,000 Correct Answer: D. 35,000 Question 10 5 out of 5 points National Electronics makes hearing aids. They created one humorous ad, and they made another ad that explained how the device will make the user’s life better. These 2 ads are an example of ____ across media and messages.
- Fall '10
- Marketing, Correct Answer