MKT100 Final Exam - Question 1 5 out of 5 points Which of...

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Question 1 5 out of 5 pointsWhich of the following is NOT typically true about focus group members?
Question 2 5 out of 5 points__________ are used by companies to get a sense of how customers view a company or brand in the marketplace.
Question 3 5 out of 5 pointsFocus groups are typically used as a(n) __________ technique.
Question 4 5 out of 5 pointsWhich is NOT one of the 3 steps in the marketing research process?
Question 5 5 out of 5 pointsMarketing plans for goods are typically quite different from those of services because services are more ______ than goods.
Question 6 5 out of 5 pointsDebbie owns a gift shop and is trying to decide what her advertising goals are. This is a question about which of the 4Ps?
Question 7 5 out of 5 pointsMegan is writing a portion of the company Marketing Plan and is trying to communicate that the company has the benefits that the target market will value. She is working on which section of the marketing plan?
Question 8
5 out of 5 pointsMarketing plans are often viewed as ______.
Question 9 5 out of 5 pointsPropose that you work for Nordstrom and you advertise during American Idol. Their rating is 19. This is equal to 21.3 million TV’s. American Idol charges $700,000 for a 30-second ad. If a merchandise contribution at Nordstrom is $20, how many purchases are required to break even for the ad costs?

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