occupywallstreet - Lee 1 OWS Social movements and campaigns...

Info icon This preview shows pages 1–3. Sign up to view the full content.

Lee 1 OWS Social movements and campaigns are primarily used when trying to enact a social, political, or economic change. These movements can be participated by normal people who have expressed dissent towards many issues in the United States and the world. One of the most influential movements that has gained popularity starting in 2011 has been the “Occupy Wall Street” movement. The cause of the movement was a feeling of inequality amongst the people and the government in terms of social, economic, and wealth distribution. This lead to the “Occupy” protests led by their “We Are The 99%” campaign. Although popular and effective in getting its message across the spectrum of the United States, the social movement and campaign wasn’t perfect and was often times unorganized and confusing. However, it has used a variety of persuasion techniques and attempted to get their message across in a multitude of ways. Occupy Wall Street originated in Zuccotti Park, in New York's financial district. Gaining inspiration from the anti-government protests in Egypt, social demonstrations in Israel, and political protests in Spain, Occupy Wall Street was started by the magazine "Adbusters" (Greene 2011). The Canadian anti-consumerist magazine "called to arms" an occupation where "20,000 people flood into lower Manhattan, set up tents, kitchens, peaceful barricades and occupy Wall Street for a few months (Greene 2011)." With a growing frustration over the stalled economy, the movement was enacted for the sole purpose of generating buzz and a concern over the economic inequality between the rich and the poor. Basically, this was a called to arms for people to gather and occupy various areas of Wall Street in an act of protest and message spreading. Using the hashtag "Occupy Wall Street," the magazine was able to spread the word and ignited the direct action protests across America. The first protest was small in Zuccotti Park, starting off with just a few hundred people that would sleep over night and occupy the space. By
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Lee 2 using various persuasion methods such as visual persuasion with uses of posters, the use of electronic media, and of course direct to action protests, Occupy Wall Street was able to gain momentum throughout the United States and even reached the President of the United States. In order for the magazine Adbusters to have any traction towards an occupation of Wall Street, the magazine had to get the word out. By using visual images and slogans as motivational appeals, the magazine was able to initially gather a few hundred people to occupy Zuccotti Park (Borchers 2012). In order to get people to talk about something and generate some buzz, they must first be drawn in and interested. The visual image of their poster with the iron bull and ballet dancer on top of it did just that. The campaign is using a visual image as sort of a beacon to attract attention to what they are planning to do. On the poster reads "What Is Our One Demand?", which alluded to the working class wanting more equality in terms of financial
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '09
  • Mass Media, Occupy Wall Street, Social movement

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern