interestpaper - Lee Andrew Brian Cozen COM 408 Interest...

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Lee Andrew Brian Cozen COM 408 02/01/2016 Interest Paper I am currently approaching my final year in achieving my bachelor's degree in communications while also minoring in business. My major and minor were originally flip flopped, but I switched them because I started developing a more sense of importance in studying communications. I kept business as a minor because I was still drawn to the business side of advertising, especially advertising for upcoming movies. I watched movies since I was a kid, and have continued watching movies to this day. I was told that the previews before the actual movie were the best part, and movie trailers began to draw my interest. I thought it was fascinating that showing 2 minutes of various clips of an upcoming movie could draw so much interest from an audience. I also wanted to know why certain movie trailers were considered well-made and good, while others were considered stale, and not making the actual movie seem exciting or watchable. This would be my first experience with rhetorical criticism, self-analyzing several different movie posters as well as movie trailers. Of course I didn't know what rhetorical
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