R2.docx - Decision Points1. Demand: The total market demand...

Decision Points-
1. Demand:
The total market demand was estimated based on the market outlook figures- USA (7%-
10%), Asia (17%-20%), Europe (around 5%). The averages of these figures were then
used to estimate our market share in each of the regions -USA(9%), Asia(18.5%),
Europe(5%)
2. Production:
Contract manufacturing is given out to the USA since its production cost was
comparatively lower than in Asia. Also renewable energy utilization was increased to
45% to improve the ESG score.
1094 tech 2 units were produced using contract manufacturing, and 4033 tech 1 units and
1518 tech 2 units were manufactured in-house.
3. HR:
Hired 400 people to invest in R&D. Increased the wages along with the training budget to
keep the voluntary turnover rate low. Training priorities and labor policies were chosen
based on the information provided in the market outlook.
4. R&D:
Bought 4 additional features for Tech 2 since all 3 markets possess higher network
coverage infrastructure. We divided the person-days available between tech 1 and tech 3
since we wanted to develop tech 3 in-house .Invested in 2 new plants -1 USA and 1 in
Asia
5.